Meryal Waterpark is the largest waterpark in Qatar and a prominent destination in the Middle East, primarily defined by its colossal, record-breaking central structure, The RIG 1938 (Icon Tower). This 85-meter-tall simulated oil rig has earned multiple Guinness World Records™ titles, specifically for being the Tallest water slide at 76.309 meters and for having the Most waterslides from a single tower with a total of 12 different slides. Spanning over 280,000 square meters and featuring 69 total attractions, the park’s unique scale and focus on world-record-setting vertical experiences firmly cement its status as a major regional entertainment landmark that aligns with Qatar’s tourism goals.
In partnership with Nuance Digital, Natija Live led the digital marketing for a massive global project: Meryal Waterpark in Qatar. The mission was not easy; we faced huge challenges: extremely tight deadlines, fierce competition, an incomplete website, and ambitious goals.
In partnership with Nuance Digital, Natija Live led the digital marketing for a massive global project: Meryal Waterpark in Qatar. The mission was not easy; we faced huge challenges: extremely tight deadlines, fierce competition, an incomplete website, and ambitious goals.
The website was supposed to launch at the beginning of summer. However, significant client modifications made the initial launch date impossible. Time was tight, and Qatar’s desert season presented an unusual opportunity, as most water park projects close by the end of summer. As we prepared for launch, competitors were gearing up for their usual season, having dominated the market for many years.
The website wasn’t ready, yet marketing and content creation had to begin to ensure success. Writing for an incomplete website was difficult, especially with the need to integrate Qatari culture and tourist attractions into content that reflected the project’s global personality.
We developed a precise strategy that allowed us to work within an extremely tight timeframe, strictly prioritizing tasks. We created Google Sheets to divide pages into windows and began writing content directly within them, using a Figma design as a visual reference. Once the website was complete, content transfer was a one-click process, saving a lot of time. We successfully integrated Qatari culture and tourist attractions with the project’s content, creating a comprehensive identity that blended local and global elements.
We relied on Brand & Experience-Driven SEO with International Reach to make Meryal Waterpark the number one reference globally, focusing on user experience and outstanding content. We combined traditional SEO with GEO and GMB to reach local and international audiences at record speed, surpassing competitors.
Before the campaign launch, global search algorithms underwent significant shifts, with Google increasingly relying on MUM (Multitask Unified Model), which understands multiple contexts and combines text, images, and videos. Meanwhile, competitors clung to traditional methods and did not capitalize on these changes.
We adapted quickly to MUM and leveraged algorithm changes to enhance the project’s digital presence. We focused on experiential content and rich digital experiences, aligning with multi-modal search requirements. We moved beyond the traditional methods adopted by competitors, turning the challenge into a strategic advantage that gave us market leadership.
Our diligent and continuous work led to astonishing results:
First rank in traditional SEO search results.
First rank in GEO (Generative Engine Optimization).
Second rank in Google My Business (GMB) within a very short period.
Despite tight deadlines, an incomplete website, and algorithm changes, Natija Live, in partnership with Nuance Digital, managed to transform challenges into strategic opportunities. Success came through meticulous planning, adaptability to changes, and a strategy based on brand, experience, and international reach, making Meryal Waterpark a prominent global digital destination.
Ready to achieve similar record-breaking digital success for your project? Contact Natija Live today and let’s turn your challenges into strategic advantages.
